5 Types of Positioning in Network Marketing Business

In this post, I’ll explain 5 types of Positioning in network marketing, so you can understand what to do in order to start and continue this business successfully.

The 5 types of positioning in network marketing are:

  • Having a vision;
  • Being a leader;
  • Being a servant;
  • Being a teacher;
  • Providing Value.

It all starts with a…

Vision

In order to be successful in your network marketing business, it’s important to have a vision of success. You often hear people speak about success, but most people fail to explain what they mean by that. Success is a very subjective concept, although most people associate it with money, luxurious items, etc.

Don’t let anyone define your success for you, because it shouldn’t depend on people’s opinion. Only you can have your own genuine definition of success and vision thereof. Imagine what YOUR success is like, envision it, paint a picture of it in your mind, add shape and form to it, color it, bring it to life, describe it on paper, and pin it before your very eyes.

Success is where you want to be, and your current situation has no effect on your achieving it. Your current situation is irrelevant to what you want to achieve. It is not your current situation that determines your achievement, but your actions.

Change your current situation by directing your action toward achieving your envisioned success. Having no vision means having no purpose, no direction. It’s like going with the stream. Tony Robbins calls it “the Niagara Syndrome” when you go with the stream toward an inevitable fall and disaster.

Have a vision for your network marketing business. Define success. And determine your actions to achieve it.

Being a Leader

Leaders are not born. Leaders are made. Leadership is the next positioning skill that you should develop in order to become attractive to your target audience.

Leadership is an authority. Leadership is confidence. Leadership is predictability. Leadership is foresight. If you don’t know your destination, don’t call yourself a leader.

A leader is the one who has a map and knows the route from point A (current situation) to point B (desired situation).

If you don’t have leadership skills, buy books on leadership, attend seminars, and interview the leaders you know. Learn from them and apply that knowledge.

Being a Servant

A leader who has a vision is always on a mission to serve others. If you want to a solid down-line, expect to be able to serve to each member in a humble way. Serve them with your knowledge, skills, and encouragement. Answer their questions. Guide them. Love them. Care for them. Wait on them. Meet their needs. Exceed their expectations. After all, your success depends on theirs.

Being a Teacher

Did you know that the best way to learn is to teach others? The more practical knowledge you share with your downline members, the faster you grow your business.

Knowledge is an irresistible thing. And applied knowledge is power. Position yourself as a teacher and you’ll increase your authority. Learn to teach effectively. Learn to simplify difficult things and to teach them in small consumable pieces of information. And your team will appreciate it and reward you with loyalty and respect.

Providing Value

People are always attracted to all sorts of valuable things – tangible and intangible, such as jewelry, quality, care, knowledge, private house, money, respect, politeness, land, power, etc.

In network marketing, you have to position yourself as a value provider. Your set of values has to resonate with your target audience’s set of value for you to be attractive to them. What do the value that they do? Give them more of it. Or maybe they lack what you have, to meet that need of theirs.

The most valuable asset of your network marketing business is YOU. Give yourself to your audience. Become a well of knowledge and expertise to them from which they’ll be able to draw benefits for their lives. You know to make money online? Share this knowledge with them. You know to create an income-generating info product? Teach them. This is valuable. You know to and monetize a. Enrich them with this knowledge.

All people could be divided into two categories – barrels and pipelines. If you pour water into a barrel, it will become rotten and stinky overtime, absolutely useless. Or if you a pipeline to a waterless area and run water to it, the water will never become rotten. It will be fresh all the time, quenching the thirst of the thirsty.

Become a pipeline for your target audience. Quench their thirst. Replenish their lack. Give them what you have and more. Don’t hold it back like a stinky barrel. Open that tap and don’t let that water rot within you.

Business Marketing Tips

Ever watch Sesame Street?

Sure you have. It’s one of the most famous and long-running television shows for children. And while most business owners may dismiss this show as something light and fluffy for kids, don’t make this mistake because there are a ton of small business marketing lesson going on in every single episode.

Take Count Dracula for example.

Remember this character?

He’s the guy with the pointed nose that teaches kids how to count. And have you ever noticed how Count Dracula enters the room bouncing up and down like he’s walking on his toes? And that voice. Who can forget Count Dracula’s voice?

So anyway, I got to thinking about all the ways you can use Count Dracula to give your small business marketing a boost. And before you say this is silly, read this short article and see for yourself.

3 Small Business Marketing Tips By Count Dracula:

1. Successful marketing is all about your numbers.

Count Dracula’s specialty was teaching kids how to count. He did this by counting on his fingers, and by counting objects. If you need help with this, I recommend going to https://www.luxorstaffing.com/ for a temp job agencies help.

Small business marketing is all about counting numbers too. That’s all it boils down to… your numbers. Can Count Dracula add up all the money you made from your last campaign, or not? Did you add a hefty number of new customers to your business, or not?

So make sure you track your marketing so you know your numbers.

2. Add a big character to your marketing.

The cool thing about Count Dracula and all the other characters on Sesame Street is that they are unforgettable. This is done on purpose. For two reasons: First, the producers of Sesame Street want to give kids a reason to watch each show. And having strong (and memorable) characters does this. And second, strong characters help kids remember the lesson being taught. And that’s the #1 goal of Sesame Street.

Same goes for adding a strong (and fun) character to your marketing. It makes your marketing memorable. And it helps you get your message across.

3. Be somebody.

Notice how Count Dracula is somebody. He stands for something. He’s the guy who helps kids learn how to count. And as we were just saying in the last tip, for this reason, he is memorable.

What do you stand for?

Who are you?

If I asked three of your customers to answer those questions, what would they tell me? Make sure nobody says, “Oh he’s the guy who sells me lawn supplies (or whatever you do)” because this makes you a common commodity. And that’s not the place you want to be.

So there you have it.

Marketing Your Business Website

If you have a business website, chances are you’ve at least thought about and perhaps dreamed of getting it to the top of the search rankings. For most of us, dreaming is all we do!

Marketing your website, commonly referred to as Internet marketing or website marketing, is a mix of darn hard work, persistence and possibly a bit of luck. So strap yourself in for some website marketing 101: But be warned – it’s going to be a bumpy ride!

Game Changer

One of the difficulties with website marketing is the game is constantly changing or, perhaps more correctly, Google keeps changing the rules. Because when we’re talking about website marketing what we’re really referring to is marketing our website so that it ranks well in Google. Because Google is the search engine most people use.

Google is very sophisticated and their search rankings are based on many different factors which make up what it calls its search algorithm. Factors such as the age of the domain, meta tags, headings, content and external links are just some of the factors Google looks at. Google changes its search algorithm regularly – perhaps up to 500 or 600 times a year! While most changes are minor, occasionally a major change is made. If you’ve ever had your website ranking for a particular keyword go up or down markedly in Google’s listings, this is usually the reason.

Google claims the algorithm changes are made to improve results of search listings. There is plenty of argument about this point but rest assured Google will continue to make changes when and as it sees fit. The key, I believe, if you want to consistently rank well for your most important keywords, is to do a range of activities to market your website. In other words, don’t put all your eggs in one basket or that basket may topple one day.

Traditional Methods

Google ‘SEO is dead’ and you’ll be presented with close to 15 million results. What is SEO and why is it dead? For those who aren’t aware, SEO refers to search engine optimization or the practice of optimizing a website for search engines. In the past, SEO has been a core activity in website marketing but there are some people who believe that recent Google changes have meant that SEO is now not that important.

Most experts will agree, however, that using SEO and implementing other traditional methods of website marketing are still important if you want to rank well in search engines.

Traditional website marketing tactics include:

  • Keyword research, to ensure you’re targeting the right keywords for your business
  • Implementing meta, title, and image alt tags that closely align with your keywords
  • Developing headings, content and internal links that align with your keywords
  • Getting quality external links (i.e. links to your website from other websites) from a range of sites such as press release websites, content and article websites and website directories
  • Using a variety of anchor text keywords for these external links
  • Creating an XML sitemap
  • Creating a robots.txt file
  • Using Google Webmaster tools and Analytics

Social Media the New King

It was once thought that content was king when it came to Internet marketing. Now it could be argued that social media is king. That’s because there is little doubt that Google is placing more and more emphasis on social media activities in its search algorithm.

Here are some things you can do to market your website using social media:

Develop a blog for your website that is regularly updated with new articles
Ensure people can easily share content on your blog
Create social media accounts (Facebook page, Twitter, Google+, LinkedIn, etc.) and regularly post updates
Create a YouTube account and post a how-to or other videos
Participate in forums and other blogs that have relevance to your industry

Start Planning

Marketing your website can be daunting to make a plan that will help guide you through the entire exercise. State your objectives, the tools, and activities you will use, the resources you will need, your timeframes and how you will evaluate and improve your efforts.

Remember, also, that you’re not just marketing your website to get better search engine rankings. Your end aim must be to get people to your website so that they will do what you want them to do, whether it contacts your business, buy online or sign up for a newsletter. So also consider your target audience, your business’ key messages, key points of difference and calls to action when you’re developing your plan and when you’re looking at your website for improvement opportunities.

By making sure your website will engage and communicate with your target audience, you’re ensuring your efforts in marketing your website won’t be wasted.